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GUCCI
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Gucci’s new store concept revolved around the idea of “bold gold”. The polished gold used was an exact match to a perfume bottle cap taken from then creative director’s personal scent collection in contrast with the brushed bronze used throughout the store facades. Lighting fixtures were then strategically integrated to accentuate each glittering architectural element including custom amber glass rod chandeliers which remain part of Gucci’s signature. To bring attention and focus to human level, display and architectural features are internally illuminated wherever possible. Extensive full scale lighting mock-ups in Germany, China, and New York took place to test effects on various glass and metal options and to perfect the selection and placement of LED’s with proper access and ventilation within the facade fluted glass fins and bronze blades of the various flagship exteriors.
